Welcome to Hepler Land Holdings

I'm clay Hepler, aka landmanclay

work with us to invest in land

My team and I would love to help you to invest in land as you begin this amazing journey towards passive income in the commercial land space.

book a call with the clay Hepler team

Riches are in the niches-Land niches

In 2019, I didn’t know anything about Real EstateIn 2021, I didn’t know anything about LandIn 2024, I’ll do over $2,000,000 in profit in land.Here are 5 reasons why land investing is the best way to make money in real estate:1. The returns are ridiculousLand value is difficult to assess because of poor data, subjectivity, and vastly different types of land.Unlike flipping a house where comps are similar, land values vary significantly which leads to market inefficiency and opportunity for investors.2. Low holding costsHouse have utilities bills, taxes, mortgages and general upkeep that erode profits quickly.Land has minimal taxes, no utilities and debt and no toilets or tenants.
Holding costs are significantly lower which allows us to generate more profit.3. Multiple exit strategiesYou can:
-Owner finance land
-Sell it cash
-Ground lease it
-Develop it
-Subdivide it
-Farm it
-Rent it to hunters or fisherman.No other asset class gives us as much flexibility to exit as land does.4. Land is recession-resistantFarmland is historically a recession-resistant asset.Rural recreational land in the right markets sells even when the market is down.Land is boring and steady.5. Low competitionLand is a blue ocean compared to wholesaling and house flipping, the world that I came from.Most of our competition in land operate their business on the side, which leaves room for the professional operations to clean house.

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the 10 secrets to building a land flipping business

avoid these land investing mistakes.

When I started, I wasted months aimlessly running things, picking bad markets, hiring deadbeat employees, and bleeding cash.Here’s how you can avoid my mistakes:
10 Secrets to Build a 100K+ Land Flipping Business in 10 Months:
When I started, I wasted months aimlessly running things, picking bad markets, hiring deadbeat employees, and bleeding cash.1. Start with the End in MindIf you don’t know where you’re going, you won’t get there.
Define your goals so your daily actions align.• How much time will you dedicate?
• What’s your monthly profit target?
• How many deals do you need to hit that target?Clarity comes first.2. Get Your Finances RightYour business won’t solve personal money problems.• Track your personal budget.
• Decide how much you can invest each month.
• Plan ahead for expenses.Discipline with personal finances translates to business success.3. Find the Time"I don't have time" is the oldest excuse in the book.• Track your time weekly.
• Identify time-wasters and shift priorities.
• Block out hours for deep work on Monday mornings, callbacks in the afternoon.Budget time for your dream.4. Locate Your MarketsMarket selection is everything.• Use Zillow/Redfin to track land listings & sales.
• Look for markets with high turnover (150%+ sold in the past year).
• Rank 25-35 markets and focus on your top 3.The right market makes all the difference.5. Get & Scrub Your DataFind the right data and scrub it carefully.• Use Pryced, Landvision, or DataTree.
• Look for deal-breakers: wetlands, FEMA flood zones, slopes.
• Budget $0.05-$0.08 per record.Clean data = smart investments.6. Implement a Consistent Marketing StrategyMost investors burn out fast. Stay consistent.• Pick ONE channel: RVM, texting, cold calling, PPC, or direct mail.
• Budget $3-5K/month for 6 months.
• Stick with it—distraction destroys dollars.Consistency wins.7. Develop Your Lead Management SystemLead management is critical.• Use a live answering service or set a VM you check often.
• Track leads in a CRM.
• Sort leads into “Hot,” “Warm,” and “Cool” categories.Your first impression matters. Don’t waste it.8. Perfect Your Sales ProcessSales isn’t about being pushy—it’s about solving problems.• Create a compelling qualification script.
• Uncover seller motivations.
• Craft strong closing techniques.Good scripts + Authenticity = Success.9. Become an Underwriting ExpertYou’ll need to know what your land is worth.• Use comps from http://Land.com, Zillow, and http://Realtor.com.
• Check for FEMA flood zones, slopes, and access issues.
• Struggling? Lean on local brokers for help with comps.10. Scale Your OperationsIt’s time to grow smart.• Hire strategically: admin, marketing, then sales.
• Track key KPIs: profit per deal, leads per day, CPL, etc.
• Scale to buy back your time—not to stop working entirely.Bonus: Build Long-Term WealthI don’t love land. I love what it does for my family.• Reinvest 25-35% of profits into income-producing real estate.
• Use your business to buy wealth, not just generate it.
• The flywheel effect: profits → investments → tax benefits →No better time to start than today.Want me to walk you through these steps in detail?Join my LIVE Workshop: 10 Secrets to Building a 6-Figure Land Flipping Business on November 7 at 6 pm EST.

book a call with clay hepler's team!

Book a call with clay helper's team

Start your dream of investing in land today!

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